Marketing ran on intuition and hunches for years, but the digital age demands something more solid- predictive analytics in marketing.

How can you turn data into future insights? The main goal of predictive analytics insights into the future is to forecast what will happen in the future with a high degree of certainty.

Predictive analytics enables businesses to be proactive and forward-thinking by forecasting outcomes and behaviours based on data. Predictive Analytics solutions are a safe way to forecast because they focus on risk management and consider what-if situati...

Partnership expands PRophet’s verified journalist data across UK, Europe, LatAm and Asia and provides customers access to PeakMetrics’ leading AI-driven media monitoring and intelligence platform

IRI®, a fast-growing, innovative, global provider of technology, data, and predictive analytics for the consumer,

Cost optimization is one aspect that every CIO and other IT leaders look for. Here are a few powerful IT cost reduction strategies and ideas for enterprises.

Predictive analytics provides you with raw data so you can build your own plans and actions, while prescriptive analytics does all of the work for you and provides actionable options.