The global humectants market reached a value of US$ 24.6 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 37.9 Billion by 2027, exhibiting a CAGR of 7.6% during 2022-2027.

The rising usage of humectants in bakery and confectionery items, cosmetics, personal care products, animal feed, and medicinal products has fueled the global humectants market.

High demand for healthy and nutritional food products, increased need for enhancing the shelf-life of perishable products, growing awareness and adoption of healthy food products

People Are Becoming Increasingly Concerned About Sugar Intake as a Result of Diseases Like Diabetes and Obesity, Which Is Driving Up Demand for Products Deprived of Sugar Additives.

Global Humectants market is estimated to cross overall consumption of 11.74 million metric tons by the end of 2023, amounting to USD23.27 billion.