In the best of times, marketers have an increasingly difficult job. Driving company growth is not just one thing. Building and maintaining a strong brand, engaging customers, and building quality pipeline are just a few of things marketing teams own. Ty...

How to take a more agile approach to consumer understanding By Mark Walker, Revenue Director, Attest Does anybody reading this remember when most new products and technology were developed with the ‘waterfall’ approach?For those who don’t, here’s a quick...

How is the Metaverse affecting the ecommerce industry? We are seeing a slew of companies make strides in the Metaverse, which is defined as a collective and digital shared space that immerses users in a growing collection of increasingly popular virtual...

Marketing ran on intuition and hunches for years, but the digital age demands something more solid- predictive analytics in marketing.

In an interaction with Mr. Manish Godha, Founder & CEO at Advaiya. He said, “The key characteristics of such businesses from a digital transformation perspective include the importance of customer engagement, work management, and people productivity”.

As brands and marketers start to address what they’re going to do in this cookie-less future, many are starting to build first-party relationships and incentivise direct engagement.

Online visibility, digital presence, social media, etc., all now are legitimate channels of experience delivery, and excelling at all of them—and being consistent across—is essential for the professional services firms

In a digitally transforming world, retail businesses need to be adept with modern technologies of customer engagement.

In today’s fast-paced digital world, high-valued engagement is hard to come by, but it’s not impossible.

The award recognizes the company’s strong corporate social responsibility efforts

Global professional services firm ZS today announced that Eli Lilly and Co. is implementing ZAIDYN™ Field Insights.

BlueRush Inc. (“BlueRush” or the “Company“) (TSXV: BTV) (OTCQB: BTVRF), an emerging personalized video Software as a Service (SaaS) company

MoEngage, the trusted customer engagement platform, and Merkle Sokrati

New Product Updates Include Intelligent Path Optimizer in Flows

The partnership enables brands to ethically acquire customer data, increase share of wallet and reduce churn