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App Tracking Transparency

Apple has shared a few more details about its much-discussed privacy change...

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Want to rank high in a category? It may be useless.

A list of the top questions our clients ask, “How can we rank higher in our...

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Emoji in your Google Play Store App Listing

Rich formatting is a way of making the text visually attractive using HTML...

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Five traits of a winning Google App Campaign

On analysing thousands of Google App Campaigns, we found some common traits...

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How Mobile Is Evolving the Product Manager Role

In this post we discuss how the role of product managers has been evolving...

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App Store Optimization (ASO): App Name, Subtitle and Ke...

Your app is live and available on the Apple App Store. It is unique and loo...

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Must-Know KPIs for Measuring Your Mobile App’s Performa...

As a marketer, it’s part of your role to accurately measure the performance...

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How Mobile Apps Are Changing Retail 2021

The modern-day retail is using complex technologies where consumers experie...

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Mobile Marketing Channels For Mobile App Acquisition

No matter how awesome your app is, it will fail if nobody knows about it. I...

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“Minor” Changes Google & Apple are Making to ASO

Google and Apple are constantly changing and tweaking their respective app...

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App Conversions to Increase Revenue

Mobile apps are a great way to increase revenue if you understand the conce...

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Swift Concurrency: WWDC 2021

The latest Swift concurrency features added to Swift version 5.5 was one of...

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U.K. Food Delivery Stocks 2Q21: Who’s Peddling Higher N...

The U.K. food delivery industry exploded during the pandemic. But as the lo...

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Hyper-Casual Games: Redefining the Future of Mobile Gam...

Hyper-casual games are likely to take the mobile gaming industry by storm....

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Lessons On Mobile App Development From Top 100 Mobile A...

The following review looks at lessons on mobile app development from top 10...

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