Market Highlights
Broadcasting is the widespread distribution of mass media or files across different regions over a large audience. This broadcasting is done by electronic methods of mass communication. This widespread mass communication is generally done through radio, television or over internet. The factor that tend to drive the growth of the global broadcast equipment market includes direct offering to consumers through OTT services and growing demand for high quality media and entertainment streaming over internet. The broadcast enterprises use various data servers for data storage and to store files like audio, video in compressed form and are extracted at the receiver end. However, the growing demand for smartphones and high speed broadband is somewhat restraining the growth of the television and radio broadcasting.
On the basis of the application, the market is segmented into radio, television, direct broadcasting satellite (DBS), cable television and IPTV. On the basis of the product, the market is segmented into dish antenna, amplifier, switches, video servers, encoders, transmitters and repeaters, and modulators. On the basis of the technology, the market is segmented into analog broadcasting and digital broadcasting.
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Key players
Some of the prominent players in the global broadcast equipment market include Cisco Systems Inc (U.S.), Ericsson AB (Sweden), Evertz Microsystems, Ltd (Canada), Grass Valley (Canada), EVS Broadcast Equipment SA (Belgium), Harmonic Inc (U.S.), Clyde Broadcast (U.K), Sencore (U.S.), Acorde Technologies, S.A (Spain), AvL Technologies (U.S.), ETL Systems Ltd (U.K), Global Invacom Ltd (Singapore) among others.
The key players constantly keep innovating and investing in research and development for cost-effective product portfolio. The global broadcast equipment market also includes innovators implementing and developing new technologies for broadcast.
Global Broadcast Equipment, USD Billion
Broadcast Equipment Market Image
Regional Analysis
On the basis of the geography, the market is segmented into North America, Europe, Asia Pacific and rest of the world. Among these regions, North America is expected to dominate the market during the forecast period due to a huge presence of broadcasting companies located in countries like the U.S. and Canada. Also, the U.S. market has a strong hold over the broadcast equipment market with the presence of satellite manufacturers and a wide media and the entertainment industry.
The Asia Pacific region, on the other hand, is expected to grow at a fast rate. This growth is due the rich presence of electronic component manufacturing enterprises constantly developing the technologies in the space of broadcast media. The countries like China, India, and Japan have a growing presence of media and entertainment industry with ever expanding film industry. Also, the growing demand for consumers for high quality videos and audio over television and radio is another factor driving the growth of the market in Asia Pacific.
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