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This PR tactic has a lot of downsides that the headline should read 'Do Not Cover This Event'. First, the PR agency has labeled this as a huge news news. Really? Says who? I remember receiving such an argument one morning. Later that day, two teenage boys in trench coats and armed towards teeth turned Columbine High school in Littleton, CO suitable into a killing field. What the company touted as the major announcement was completely ignored on that day. It's far better to let what is the news media decide what is major news and what's not.
We did everything fashion. All amongst us stayed in the Trump hotel near Central Park and also October 18, 1999 had been in a fleet of black Lincoln limos heading towards Market. The night before, I tweaked the brand positioning a bit. Instead for this news appearing that had been the second Indian company
