How to Write an SEO-Focused Content Short
As an SEO Supervisor, you're responsible for growing your company's organic search traffic. You're dealing with your dev group on some technical improvements, however you observe a huge slice of the chance lies with material. Your business has a content team, but you see they're not using keyword research study to notify their posts. You've tried to send them keyword ideas, however up until now, they haven't been receptive to your suggestions.
Or how about this https://ionline.com.au/seo-services/ circumstance?
You're a marketing director at a start-up. You know that you need content, however don't have the competence or time to do it yourself, so you ask your network for suggestions and find yourself a freelance writer. The only issue is, you're not constantly sure what to appoint them. With little guideline to work off of, they produce material that misses the mark.
The solution in both of these situations is a content short Not all content briefs are developed equal.
As somebody who lives with one foot in material and the other in SEO, I can shed some light on how to make your content briefs both thorough and beloved by your material group.
Let's begin by settling on some terminology.
What's a content short?
A content short is a set of instructions to guide an author on how to draft a piece of content. That piece of content can be an article,
