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Cost-effectiveness
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Significant or targeted audience reach
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Brand awareness
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Staying connected with customers
COST-EFFECTIVENESS
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Digital marketing is cost-effective because in this field the business owners promote their services and brands on many digital platforms.
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If you don’t have a big budget or you spent a lot of money on a particular campaign, you can still advertise successfully on a low budget.
SIGNIFICANT OR TARGETED AUDIENCE REACH
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In digital marketing, you can easily target your audience’s reach.
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If you have your company website then you can target your audience through Google Analytics which can help you to track your website performance and visitors insights by their Age, Location, Gender, etc.
BRAND AWARENESS
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The most important part of digital marketing is Brand Awareness.
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You can promote your brand through Google ads or on some Social media platforms like Facebook, Instagram, Linkedin, and many more.
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Google ads is an online advertising program where you can create ads to reach people immediately.
STAYING CONNECTED TO CUSTOMERS
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To make a good and true relationship with your customers, you should have to be connected with them when they need you.
