The Integer Group®, the world’s leading commerce agency and a key member of Omnicom Group Inc., launched its Adaptive Retail Division today, covering a spectrum of expertise across retail. The rapid response group serves as a consultancy and service offering for both physical retailers and eCommerce brands.
ADAPTIVE RETAIL – PHYSICAL RETAIL RAPID RESPONSE
Currently consulting for retailers around the world, from those with 5,000 store footprints to small businesses with single store-fronts, The Integer Group is working to transform physical locations to comply with WHO and regional-specific guidelines in Asia, Europe, North America and South America (for example, the CDC in the U.S.), as well as consumer behavior and preferences for contactless shopping.
Integer’s offering is a suite of services aimed at helping retailers adapt and shift to new “service-first” environments. These services include virtual-based compliance audits, shopper mindset and preferences research, traffic/spatial analysis, and retail space transformation concept testing.
Integer is partnering with a number of firms to deliver on strategy, design and execution within the fast-track timelines associated with this retailer shift. In the U.S., these firms include PD Instore, Digital Mortar, MFour Mobile Research, and more.
ADAPTIVE RETAIL – ECOMMERCE RAPID RESPONSE
As part of this new division, Integer is concentrating its eCommerce offering on fast strategy, optimization and performance marketing across DTC, social commerce and eRetail, including Amazon. Services include rapid go-to-market strategies, quick win optimizations to increase sales, and content creation with a focus on remote production and delivering qualified traffic to drive transaction. Integer’s aim is to help brands quickly enhance their digital presence in order to meet rapidly shifting shopping behaviors and accelerate online sales.