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Buyers guide prerequisites to cdp vendor selection
Buyers guide prerequisites to cdp vendor selection
Customer Data Platforms lately have been the main idea behind amplifying the Customer Experience

Customer Data Platforms lately have been the main idea behindamplifying the Customer Experience (CX) and enriching the marketing world withthe right preferences. Pertaining to certain CDP Vendors the defining aspect ofan ideal CDP comes in the way of the decision-making process of a Buyer. OurBuyers Guide channels on simplifying this process with a 5 part segmentedapproach. We have leaned on defining the hierarchy of choice of any particularBuyer and channel those choices into different segments based on both priorityand relevancy.