The B2B market is evolving more complex than ever; CRM helps to simplify it. Implementation of CRM software in the B2B business module expands their horizon and changes the way they perceive their business.

CRM refers to the practice of gathering and processing a large volume of data. If you look into the history of CRM, you will discover how all these started with traditional marketing. Today, CRM has gone beyond the general practice of storing customer dat...